Speech and Article Writing - A WebsiteBuilder Website

Speech and Article Writing

One of the weakest sectors of most American and international companies are their public affairs divisions, often presided over by undistinguished former journalists who bring to their jobs the same lack of diligence and imagination they evinced in their former profession.

When it comes to speech and article writing we offer our clients a service that is, by its very nature, different from the sort of commonplace bromides and slogans normally generated by the public affairs divisions of most corporations---that will enable our clients to make their point and respond to critics and adversaries in an intellectually robust and persuasive manner.

Over the years we have worked for several developing nations and multi-national corporations and we have given them good value for money. Our clients have included Portugal, Poland, Bulgaria and Albania. Instead of "taking them to the cleaners," as the big international PR firms and advertising agencies often do, we organized a low budget article writing campaigns, helping the prime ministers, finance ministers, commerce ministers and business leaders to make their case, not through costly advertisements, but through articles published opposite the editorial/leader pages of major newspapers and magazines.

We do article and speech writing for a select group of clients; and, in rare cases, we will even ghost-write books, depending on the client's willingness to work with us. Unlike other firms who do such work we charge a premium rate for a bespoke service that offers work of the highest quality to our clients. Among those for whom we have personally worked have been Senators Hugh Scott and James L. Buckley and Presidents Gerald Ford, Ronald Reagan and George H. W. Bush. In the private sector our clients have included such business leaders as the late Henry Ford II, Heath Larry, Lord Cuckney, Albert Abela, Jamil Habbas and Sir John Mayhew Sanders---to give only a partial listing.

From a public relations standpoint, what many business and national leaders often fail to understand is that there is no compelling reason or necessity for them to reach out, at great expense, to a mass audience. They should instead be reaching out to the leadership of a given country or industry, by which I mean the political leaders, the intellectual elite, the media and the business community. In a country like the United States, a nation of 300 million plus people, they might be reaching out to a thousand such leaders---the people who make things go in the country. A column published in, say, the Washington Times or the Washington Post, coinciding with a visit to the United States and, more specifically, the District of Columbia of a foreign leader, cabinet member or business dignitary, can be a powerful tool in any meetings a given client might have with members of Congress or the Executive Branch of the American government. Unlike the extremely costly paid advertisements mentioned above, columns in those two papers are considered to be must reading by the American power elite.

Quite often these multi-million dollar campaigns consist of multiple page newspaper and magazine advertisements, consisting of dull, often ill considered, ghost-written articles, and even more tedious pieces on the country's economy and resources. These multi-paged advertisements often appears in major newspapers and magazines throughout the United States and the European Union, and have, in my opinion, virtually zero benefit for the economic development of the nations or industries that were talked into spending a small fortune for their composition and propagation. A former official of the Indonesian government, shortly after deciding to drop the services of a multi-national PR firm, described these multi-page advertisements to me as being "boring and soporific."

We also assist in the preparation of testimony before parliamentary or congressional committees, as well as committees of the European Commission and Parliament. We will assist clients' interested in dealings with the EU and the USA, and we will consult with and assist countries that may be in the process of applying for EU membership. We have in the past negotiated with and explained the EU to firms contemplating investments in EU member states and European countries not yet members that nonetheless receive EU financial aid, money and loans to attract foreign investment and investment aid from the EU. Working with the Bulgarian government we played a central role in their admission to the EU, and we are currently assisting the Albanian government in its campaign for admission to the EU.

Peter Paul Witonski

Managing Partner

ICRppw@aol.com

+1 516 249 2263$